BUS 240 - Principles of Selling and Negotiation

Credits 5
This course offers practical approaches for creating a positive seller-buyer relationship. Topics may include effective preparation, clear decision-making processes, compromise, and customer satisfaction.

Course Outcomes

Employ the selling and negotiation roles in business settings.
Demonstrate effective planning and communication skills necessary for successful selling and negotiations.
Explore selling and negotiation methodologies and experiment using them.
Differentiate the roles played in marketing, customer relations, sales, and negotiation.
Demonstrate the partnerships required between marketing and sales departments for successful selling and negotiation performance.