BUS 130 - Small Business Marketing

Credits 5
Students learn the fundamentals of marketing, from feasibility studies to creating a marketing plan. Coursework focuses on differences between marketing for products and services, maintaining customer relationships, and principles of selling.

Course Outcomes

Define marketing, advertising, and the marketing mix.
Examine how the marketing mix is used in small businesses.
Analyze markets for individual businesses and summarize the information for stakeholders.
Develop and present marketing strategies for individual businesses.