BUS 110 - Social Media Marketing

Credits 5
This class in social media marketing explores the growing popularity of using digital technologies to reach consumers. Topics include the four zones of social media (community, publishing, entertainment, and commerce) and the ways in which social media can be used to build brands, conduct business, support causes, rally the masses, forge and maintain relationships.

Course Outcomes

Integrate social media marketing techniques into a marketing plan.
Develop a strategic plan to take a business online.
Develop an online marketing plan.